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January 11, 2019
 
Aesthetic medicine: Marketing by generation
image description here Generations of people tend to share characteristics that aesthetic practices can harness to better target their marketing efforts. From Baby Boomers to Gen Z, we’ve gathered all you need to know to tailor your marketing efforts to each of these demographics.

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Maturing European market still holds a few surprises
image description here The European aesthetic market is benefiting from increasing interest in minimally invasive and non-invasive aesthetic procedures, among men and women, who are at peak awareness of cosmetic procedures.

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PRP: Do you know what you’re injecting?
image description here Blood is blood. But how it’s processed to make platelet-rich plasma (PRP) for a variety of indications, including aesthetic treatments, might make a difference in PRP treatment outcomes.

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We want to hear from you!
 
Have comments or questions about the eNewsletter? Contact us!
The Aesthetic Channel editor Eliza Cabana at [email protected]
The Aesthetic Guide editor Erin Velardo at [email protected]
Channel Director Heather Onorati at [email protected]
 
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